The Psychology of Retention

This program will define the "perfect" labor storm facing the long term care industry and recommend specific tools and strategies management may employ to reduce staff turnover by meeting. Viewing turnover from a psychosocial perspective dictates that administrators and managers understand the shifting availability and needs of age shifting labor pool. This year, in the USA, the population Millennials (18-34 years old) will exceed the Baby-boomers (51-69) and as retiring baby-boomers are replaced by Millennials and Gen Xers (35-50) changing how competent and dedicated staff can be obtained and retained. Using a combination of observations of current LTC performance, peer reviewed research on successful retention strategies and traditional management processes this program provides a path to increasing retention and thereby improving care quality without increasing labor costs. Attendees will be encouraged to look at retention from a new perspective and provided tools and techniques to build a program to increase their retention rate.

About the Speaker:

Alfred W. Norwood, BS MBA

Mr. Norwood holds a BS degree and graduate study in Physiological Psychology from Michigan State University and an MBA from the University of Chicago. For 25 years he was the founder and managing partner of Organization Development Associates Inc. (Minneapolis, Palo Alto & Brussels), a management consulting company assisting multinational organizations in team based strategic planning and corporate development. Upon moving to Rochester he founded Companion Radio a satellite service to LTC and Assisted Living facilities. Observing the impending aging care crisis he formed Behavior Science, Inc. which developed tools and training programs for nursing homes, assisted living, and home care agencies. For 15 years he has worked with Sr. Peter at the Avila Institute of Gerontology to help Avila clients better meet the needs of seniors they serve.

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